principles of graphic design
1. Balance:
Balance is design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. Balanced provides stability and structure to a design. It's the weight distributed in the design by the placement of your elements.
example:
2. Proximity:
Proximity creates relationship between elements. It provides a focal point. Proximity doesn't mean that elements have to be placed together, it means they should be visually connected in someway.
example:
3. Alignment:
Allows us to create order and organisation. Aligning elements allows them to create a visual connection with each other.
example:
4. Repetition:
Repetition strengthens a design by typing together individual elements. It helps to create association and consistency. Repetition can create rhythm (a feeling of organized movement).
example:
5. Contrast:
refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama. Use this page to gain a better understanding of how contrast can be used in art.
example:
6. Space:
It refers to the area that a shape or form occupies. Space can be defined as positive or negative. Positive space is the filled space, the object(s) or element(s) in the design. Negative space is the empty space, or the open space between design elements or objects, such as a background.
examples:
Balance is design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. Balanced provides stability and structure to a design. It's the weight distributed in the design by the placement of your elements.
example:
2. Proximity:
Proximity creates relationship between elements. It provides a focal point. Proximity doesn't mean that elements have to be placed together, it means they should be visually connected in someway.
example:
3. Alignment:
Allows us to create order and organisation. Aligning elements allows them to create a visual connection with each other.
example:
4. Repetition:
Repetition strengthens a design by typing together individual elements. It helps to create association and consistency. Repetition can create rhythm (a feeling of organized movement).
example:
5. Contrast:
refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama. Use this page to gain a better understanding of how contrast can be used in art.
example:
6. Space:
It refers to the area that a shape or form occupies. Space can be defined as positive or negative. Positive space is the filled space, the object(s) or element(s) in the design. Negative space is the empty space, or the open space between design elements or objects, such as a background.
examples:
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